Many of my clients decide to do target marketing to large groups as a way of efficiently growing their personal brand and network “garden”. They do so, both as a career management measure and during a job search. Large groups mean a larger pool of potential networking contacts. Join groups that are targeted to your profession or your career goals for the best possible connections. And once you join the group, don’t be shy, ALWAYS introduce yourself to the group.
Your standard elevator pitch may not be the right introduction for a large group, and you need to give out the same information to each group you belong to, so put some thought into what you want the group to walk away remembering about you! Are you’re intimidated by the idea of introducing yourself to a large group all at once? You can make it easy on yourself with a little preparation.
Develop and memorize a brief elevator pitch specifically for use in large group introductions. Be quick, be specific (include your name, what you do, why you are an asset or an expert, and if you are looking for work include that you’re looking for this particular job and would love an introduction at these three companies). Make your introduction pertinent to your career goals, or explain where you can make a contribution and market yourself as an expert.