You have a personal brand, in the way you are perceived both in person and online as a professional. It’s up to you to manage and shape your brand to represent you in the best possible light. Personal branding is a part of managing your own career.
Here are 3 personal branding tasks you should be doing every week to maintain your brand, promote your interests, and grow your career. They don’t take a ton of time, and they’ll show results in your career and reputation. Set aside an hour one weekend morning and get caught up on your personal branding maintenance.
- Track your success. It’s deceptively simple, but when you negotiate a raise, update your resume, or add skills, experience, and successes to your social media, do you have trouble remembering your successes? If you keep a list on Google drive, or even a simple spreadsheet, it’s much easier to show your value and your growth!
- Advertise your success. Don’t just track your milestones, add them to your resume and talk about them on social media. There won’t be a million-dollar project completed every week, but when there is, hiring influencers, managers, and network contacts should hear about it! Earning a certification, a degree, or a top rating on your evaluation are all worth celebrating out loud.
- Evaluate your visual brand. Take a quick look at your social media profiles, ensure they are consistent, current, relevant, and visually appealing. Take note of the way you dress for work and networking. Are you dressing up to the level you’d like to attain?
- Create content. Create content you can use across platforms that help establish you as an industry expert. An article on LinkedIn can be talked about on Facebook, and the link shared on Twitter…three platforms engaged with one piece of content.