My name is Martin Buckland, and I am an executive career management practitioner, and I manage the careers of people like you, executives.
Today’s topic is “I am gainfully employed and not on social media”.
Not being active on social media is one of the worst mistakes you can make in your career and in your life. Hopefully in this blog you will learn a lot about the importance of being on social media.
You want to be seen! People are looking for a talent like you today. Right this minute there is an executive recruiter, somewhere in the world, looking for talent like you.
But to be found, you need to be seen. You need to shine above all the rest. You want to be considered number one. And if you have your act together on social media, believe me, you will impress that career decision-maker.
So, where do you want to go? In order to get there, you need a vibrant and extensive social media presence. Talent hunters are always looking, so make sure your profiles are fully complete, don’t be basic regarding your information!
All the social media platforms allow you a lot of room to put a lot of important information about yourself. Don’t half-hearted, fill those profiles in! Fill them to the maximum. In LinkedIn they are character-specific, use all the space you have to build your best profile.
I recommend you use Google and find out how many characters are available in each LinkedIn section to use them in your favor. The more information, the better!
Be active but also remember that you need to excite the audience that’s looking for talent, they’re looking for a talent like you right now.
If you’re not active you are making a big mistake. I can see, and recruiters can see, and HR professionals can see, how active you are on social media. Share content and ideas, create content and blog.
It’s a platform for you to market yourself as an expert or as an authority, whatever you want to call yourself. All of you reading this blog are experts. You are an authority in something.
Zero presence triggers a lot of doubt: Why hasn’t this person created a profile? What’s he hiding? What’s she hiding? Does he or she have something special?
Don’t create any extra doubt. You need to be the number one when they are considering candidates for a position that matches your skills. So don’t be antisocial. Try and be on LinkedIn, Facebook, Twitter, as much as you can.
Social media will also give you a new audience. Think about it: you could connect with everyone in the world! The internet isn’t just here in your specific country. It’s across the world. So, if you want to relocate to another country, another location, you could broadcast where you want to go in the world.
For example: If you want to go to Australia or you want to go to the UK from here in Canada, why don’t you let people know? Why don’t you share content that’s of interest in Australia? Take your chance and broadcast that you are interested in a new senior-level appointment in Australia or the UK.
Build relationships. It’s a relationship-building exercise. The more relationships you build, the better it’s going to be for you. We live in a relationship-building society. If you don’t have relationships, you aren’t going to be found.
Good career management revolves around building and retaining those relationships. I would suggest that you be active on LinkedIn. If you’re in sales and marketing, I recommend you to be on Twitter and also be on Facebook.
Facebook is a growing platform for business, for talent hunters. They are looking for you on Facebook right now. Yes, there’s a lot of negativity around Facebook, but put that negativity, that apprehension, to rest and try it out.
Facebook allows you to broadcast other content that perhaps you wouldn’t put on the two other platforms.
So, wrapping it up failure to be on social media sends a negative message to decision-makers. Never miss out on any opportunities. As an executive career management practitioner, I would encourage you to manage your career 24 hours a day, 7 days a week, 365 days per year.
Last recommendation, when you become fully employed still be on Twitter, LinkedIn, and Facebook but you can scale it back. But ramp it up if you are considering a career transition or you are placed by your employer in career transition. Always remind social.
Hopefully, you’ve got something out of this blog and the importance of social media for your career.
My name is Martin Buckland. If you found this information useful, please subscribe to my YouTube channel and visit my website https://www.embacareercoach.net/