How do you communicate your value to stand out in your job search? As you venture through your executive job search, you know that you must set yourself apart from the competition. However, the overwhelming nature of a job search can result in a struggle to figure out how to successfully do this.
When you communicate your value through your personal brand, you give yourself a platform on which to “sell” yourself by relating your unique value to prospects–both directly and indirectly. Additionally, you can narrow your job search to positions that your values would best serve.
To determine your unique value, ask yourself these questions:
- What are your skills, experience, and expertise?
- What makes your skills, experience, and expertise valuable?
- What problem will your skills, experience, and expertise help companies solve?
- How do your skills, experience, and expertise and the problem you can solve set you apart from the competition?
Once, you’ve narrowed down how your skills, experience, and expertise is an asset to a company by answering the questions above, use that information to build your personal brand.
Build Your Resume
Merely listing your skills and experience makes your resume fall flat. Give it a little flare–and get it remembered–by showing how your skills and experience have positively impacted the companies for whom you’ve worked. By doing this, you show that you not only have the skills and experience to make a difference, but you have the expertise to walk into a new position and get the job done.
Use LinkedIn to Share–and Demonstrate–Your Value
With LinkedIn’s popularity, it is a great platform to enhance your personal brand and communicate your value to stand out from the crowd. Like your resume, you can show how your skills, experience, and expertise has been a valuable asset to your previous companies. However, on LinkedIn, you can take it a step further. When you share articles, utilize your value to relay how you would solve problems or offer a creative way to navigate the topic. This emphasizes your value in a real, practical way that’s hard to ignore.When you communicate your value through your personal brand, you give yourself a platform on which to “sell” yourself by relating your unique value to prospects--both directly and indirectly. Click To Tweet
Communicate Through Action
You know the adage: Actions speak louder than words. This sentiment rings true when you want to communicate your value to other people. In your current position, work every day to communicate your value to stand out from the crowd. Be a team player, think outside the box, and invent creative ways to make your workplace more effective and efficient. When you do, your actions will speak the truth of your value, and the references will shine.