Martin Buckland – eMBA Career Keynote Speaker
Personal Branding – What’s So Special About You?
Have you ever thought of yourself as a “brand”? Not many people do. We all have our unique promise of value – our personal brands. If I were to sell you as a brand, can you tell me what is so special about you? What is your unique differentiator? What would you say to a potential employer or recruiter that would compel them to schedule an interview?
Personal branding is about distinguishing yourself from your competition, uncovering through a set process, the unique aspects, attributes and skills that make you special.
Martin will take you on a journey where you will learn how to uncover your unique promise of value, portray your brand in your resume and articulate it verbally to resonate with the audience.
Along with sharing his personal branding secrets, in this seminar Martin will introduce you to the 3 key stepping stones in creating and promoting your personal brand.
Download Martin’s One Sheet for more information on this topic
How To Connect Online and In-Person To Maximize Your Career Management
Simply because you’re not a featured product on one of those home shopping channels doesn’t mean you shouldn’t have a well rehearsed 30, 60 and 90 second infomercial. Do you?
If I did an Internet search using your name, would you be found?
Are you aware that 94% of recruiters have adopted a social recruitment philosophy?
If you’re unemployed, what does your job search day involve? Are you surfing the Internet from the safety of your couch or are you actively getting out and having in-person, shaking hands meetings with potential career influencers?
Over 80% of jobs are found through networking, recruiters and agencies, not job boards.
In this seminar, Martin will shock you when he describes what an ideal job search day should entail. You’ll learn how to connect online using active and passive social media sites. Advertise your infomercial. Build your online and in-person network. Aggressively unearth leads and reduce the time to secure your next challenge.
Be prepared to awaken your job search philosophy and leave energized with knowledge and filled with ideas to capture the attention of your next employer.
Download Martin’s One Sheet for more information on this topic
Rejuvenate Your Resume, Reap The Rewards
A resume is just as important as your will. Since you’ve only had one life, you only need one resume. A well written resume can make a notable difference to your career advancement and interest from hiring influencers.
Too often people fail to prioritize and customize a resume and cover letter to match each job and employer and rely solely on sending the same resume to hundreds of employers expecting to secure a job.
No one likes getting junk snail mail or email spam. Similarly, hiring decision makers don’t like having their emails filled with inferior resumes, consider it the HR version of spam. What is a superior resume? It’s a striking and resonating document that sells the person with maximum impact using an appropriate and preferred format strategy.
In this seminar Martin will share the current trends in format and content for a resume of today based on his extensive dialogue soliciting input from leading hiring managers and recruiters across the world.
Download Martin’s One Sheet for more information on this topic