How Using Hashtags Professionally Boost Your Network:
If you are on social media at all, you know that hashtags are quickly becoming the thing to do. While hashtags can be beneficial, they should be used with caution to avoid appearing unprofessional.
What do social media hashtags do?
On professional social media platforms, such as LinkedIn, when hashtags are used appropriately, they can boost your network and connect you to people outside of your immediate circle. Hashtags allow content to be searchable. For example, when a hashtag is used, it becomes a hyperlink and allows you and other users to categorize and search for that information. Therefore, when others use the same hashtag, it allows people interested in the same content to find and connect with each other. #networking
Avoid Overdoing It
It is better to err on “less is more” side when using hashtags on professional social media sites. Using too many hashtags can distract from the value of what you are sharing. In addition, overdoing it can make it feel like you are sending spam, which will not fare well in your quest to build your network. Two to three hashtags are plenty.
Use Hashtags to Your Advantage
With LinkedIn, you are able to search for hashtags to find people and companies that match the hashtag. Therefore, using a specific hashtag when you post will make you discoverable by people who are not first connections. Using hashtags on LinkedIn is a quick way to make your profile stand out.
Keep It Professional
Remember that your LinkedIn should align with your personal brand, and your hashtags should as well. Unlike Twitter, the purpose of using hashtags on LinkedIn is to demonstrate your expertise; therefore, avoid using hashtags that could be could be divisive. Remember the purpose is to group and connect your content with other relevant articles which will make you more discoverable. Make sure you are discovered for the right reasons! Additionally, make sure your posts remain organized by leaving a space between your content and your hashtags.