In today’s business world, your LinkedIn profile gives you the opportunity to market yourself to the masses. It is accessible to millions of professionals who are looking to network and, many of whom, are seeking skilled, professional, and creative candidates to fill their jobs. Therefore, now more than ever, it is imperative that you use your LinkedIn profile to demonstrate your professionalism, showcase your experience and accomplishments, and actively network with others. Is your LinkedIn profile hurting your career opportunities?
Ask these questions to ensure your LinkedIn profile is serving your career the way it should:
Is Your Profile Picture Professional and Appropriate?
Your LinkedIn profile picture gives decision-makers insight into who you are. You can have a laundry list of impressing accomplishments, but if your profile picture creates a poor impression, it will influence the opportunities that come (or do not come) your way.
Are You Making the Most of Your eMBA?
Earning your eMBA is an accomplishment you are undoubtedly proud of, and decision-makers also view an eMBA as an esteemed achievement. Therefore, do not hesitate to show it off on your LinkedIn profile! Use these tips to make sure you are making the most of your eMBA on your LinkedIn profile.
Is Your Profile Search Engine Friendly?
It is imperative that your LinkedIn profile is easy to find via search engines. Take the time to create a custom URL that only includes your first and last name. Doing so not only makes it easy for hiring influencers to find you online, but it also shows that you are professional, detail-oriented, and serious about opening yourself up to new opportunities.
Is Your Profile Complete?
If entire sections of your profile are missing, it sends the message that a) you are not serious about networking or creating new opportunities for yourself, b) you lack professional experience and/or accomplishments, or c) you do not have the skills to create a compelling profile. In a nutshell, missing sections send the wrong message to decision-makers.
Is Your Profile Updated?
It is essential that the information on your LinkedIn profile is relevant and up-to-date to ensure hiring influencers get a current picture of who you are, your value, and why you would make a great addition to their company. Make sure your recommendations and endorsements reflect your current experience, skills, and/or accomplishments. Additionally, update your status by sharing content that you write or articles you find compelling, but avoid posting about activities that do not pertain to your professional life.
Remember, more people will view your LinkedIn profile than will ever see your resume, so make the most of it! Invest time in using this platform to serve your career in a positive way.