You know the standard answers on how to build your personal brand: Network whenever possible, use social media, and offer your expertise wherever possible. Stamfordadvocate.com’s Sujan Patel has 10 left-of-centre ideas for how to build your reputation. Here’s a few ideas that would work well for new eMBA graduates:
Storytelling. In both social media and in person, leverage your storytelling abilities to promote your personal brand. Is there a common issue in your industry that you worked on? Tell us about it! Make sure hiring influencers know about your eMBA and your expertise.
Make friends. Don’t just hand out business cards, make a real connection. Use your alumni directory and reach out to an industry insider. Don’t just grill them for success tips over coffee, but work on creating a lasting friendship that will bear fruit for both of you.
Show and tell. If you’re blogging about industry or professional issues on LinkedIn or elsewhere, and you come across someone posting questions or comments about the same issue, don’t be shy! Offer them a link to your content to answer their question or give suggestions for positive outcomes. Prove your expertise and polish your reputation.
Start a group. Having trouble finding an industry group that matches your needs? Start your own on social media. Reach out to fellow eMBA alumni, industry experts, and even your b-school faculty, and ask them to join. Craft the advisory panel you’re seeking!
Personal branding doesn’t have to be a chore, it can be a fun way to express yourself while still catching the interest of hiring influencers and polishing your reputation.
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