Social Media To-Do List for Job Seekers

So, you have your eMBA in hand, and you’re ready to make that bigger, better career move! What do you do to get ready? After getting a professional to write your resume and cover letter, use that information to polish up your social media presence so recruiters and other hiring influencers can find you and see what a great fit you’d be for that C-suite position they’re looking to fill!

1. Choose wisely. Many eMBAs are on LinkedIn, one of the most popular professional networking sites, but if you work in a creative field such as marketing, Instagram may be a great choice. Communications professionals might prefer Twitter. If you want to use Facebook for career networking and casual socializing, consider establishing 2 accounts. One under a nickname for family and friends (you can change the name on your current account a limited number of times, so choose wisely) and another under your full name for professional contacts and posts.
2. Check your profile. Whatever social media you choose, make sure you post a complete profile with a professional head shot. This makes you easy to find, and easy to contact, which is exactly what you want when seeking a new position! Ensure your profile matches your resume, as even innocent discrepancies are red flags for hiring influencers.
3. Check your reputation. Google yourself, and make sure to check your images, too. If your squeaky-clean reputation is the only discovery, congratulations! Find something you’d rather not advertise? Did that political post you made during the last election come up first? Your best bet is to remove the photo or post that doesn’t represent you at your best, then create some new posts and reach out to your extended network and ask them to view and respond. The reason for removal is obvious, but adding new content and pointing search engines toward that new content is equally important.
4. Create or curate content. After making sure your social media pages are ready for hiring influencers, add some new content to your social media. Use these posts to establish your expertise, to create buzz about your job search, and to keep search engines pointed toward your newly completed profiles to make you stand out and stay visible to recruiters and head-hunters.
5. Consider consulting a pro. An eMBA Coach can help you with all of the above, and help you strategize to get you started on the advancement you’ve prepared for with your eMBA. From knowing how to attract executive search teams, to interviewing at the Executive or Board level, to maximizing your new degree, a Coach can use their connections and inside knowledge to help you power-launch the next stage of your career!