While traditional job search techniques such as posting your resume on job boards or emailing your resume to recruiters may not be helping you to land that coveted interview with a potential employer, using Twitter prudently, as a platform for job seekers, can be a good way to connect directly with companies and hiring decision makers. Tweets appear in Google desktop search results so using this channel of communication is a valuable way for job seekers to improve their online presence.
More and More Companies are using Twitter
Employers are constantly looking for cost reductions in hiring and recruiting, so today HR professionals and recruiters are posting jobs and searching for candidates on many social media platforms, including Twitter. Companies are posting information directly on Twitter – news, tradeshows, conferences, events, contests. It is a great place to learn about company culture and uncover the latest industry news and trends.
Build Relationships and Uncover Job Leads
With Twitter, you have direct access to hiring decision makers. Build relationships in a professional manner over time so that you are positioned as a potential candidate when a job opening arises or a lead presents itself. Twitter is a two-way channel, so communication should always be professional, succinct and polite. Use hashtags to uncover job leads and companies that are hiring.
Improve Your Visibility
Craft a strong bio, make it compelling and include words such as “seeking a job in _____ industry” or “looking for a career change.” Include a link to your online resume and LinkedIn account. Upload a professional photo of yourself. Be active, tweet regularly. Twitter allows you to make your tweets “private” so that only people whom you have approved to follow you see them, but private tweeting won’t help your job search.
Don’t be afraid to try something new. Traditional methods for job searches will always remain but learning new technology and utilizing social media to its fullest potential will definitely improve your visibility and candidacy. If you need help with your job search, I would be more than happy to provide you with a free LinkedIn audit and a resume critique before you post that vital link to your Twitter account.
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